These all must be present - otherwise your clients will say very bad words about you...
1 - The great clients (the ones you want, right?) - they want to be connected to you! They want to know - like - and trust you. If even one of these elements are missing you will have big trouble. There's the old saying "Even if you find a better deal - most times, you do business with who you like."
2 - Customers want you to understand their goals & pain. Do you? Do you care? I mean, really, really care. We're in business for one reason, to be of service. Helping our clients create a transformation in their lives is empowering to them and us! Find your win-win-win strategy for everyone's success.
3 - Our clients are with us for one reason - they want us to create change in their lives. No matter their profession - our sacred duty is to provide solutions that will help our clients have easier, more fulfilling, and more successful lives. Remember, we're here to be helpful.
Don't let the simplicity of this list fool you. Knowing the steps are easy - now get to work to make it happen.