We covered a lot of ground in Top 20 Best Practices for LinkedIn - Part 1 now get ready for the rest of our Top 20 which you could use greatly to your advantage.
11 - Get interactive! Place a video on your Company Page
Make your Company Page even more interesting and complete by adding a video, which could show key players on your team, products, services as well as bonus info on your company. Currently LinkedIn only supports YouTube and in order to do this, just click on the ‘Products’ tab in your Company Page and choose ‘Add a product or service’ from the ‘Edit’s’ drop-down menu.
12 - Keep your Company Page fresh with regular status updates
Much like how it works on Facebook, make sure to post regular status updates to your Company Page to make it interesting. This will help you in catching the attention of other users that can lead to expanding your network. You can also take it up a notch by harnessing the uses of LinkedIn’s targeting options, which would allow you to direct your updates to the feeds of specific users.
13 - Utilize the advanced search options
You can discover your connections to certain groups and companies by doing a thorough search with LinkedIn’s Advance Search feature. This is doable by sorting all the results into categories and verifying your connection to any employee. This is a very handy tool when you need to research companies and their key members such as ownership or management.
14 - Generate more leads with LinkedIn
Place and promote your marketing offers within the status updates as well as the ‘Products & Services’ of your Company Page, Groups, and related LinkedIn Answers. It may not be a surprise that many LinkedIn users feel that they are able to generate higher quality leads compared to Facebook and Twitter.
15 - Maximize the benefits of LinkedIn Answers
There is a variety of ways LinkedIn Answers can help you get the knowledge you seek and also significant industry relationships:
Take charge by creating your LinkedIn Group—and even subgroups—that will cater to a specific industry-related topic of your interest. You can be the administrator and hone all the content that goes into the group discussions and updates. With patience and hard work you can grow a community of thought leaders and influencers.
17 - Interact within that LinkedIn Group
As part of your management duties within the LinkedIn group you created, you can interact and update your members by sending a weekly e-mail. This could contain updates, thoughts, ideas, or projects that are up for discussion. You can also attract more members and increase foot traffic by conducting polls, which could help you in getting ideas, aiding your research, and so on.
18 - Access your LinkedIn Group Statistics and use it to your advantage
To add to your market research, you can access a certain group’s statistics—even those you aren’t a member of—by clicking ‘More’ in the top navigation and choosing ‘Group Statistics’ from the drop-down menu. The information you can gain by doing so includes other important group data such as industry, function, locations, and seniority.
19 - Insert the Company ‘Follow’ & LinkedIn ‘Share’ icons to your website
Besides placing a link to your profile, also consider adding the Company Follow button to your website to increase foot traffic. Also consider adding more LinkedIn plugins such as share buttons to your blog posts and other landing pages, which would help you further your reach.
20 - Recommendations, recommendations, and more recommendations
LinkedIn recommendations work like testimonials and reviews. And besides doing your part in leaving recommendations for other users, you can also receive them in your ‘Products & Services’ tab within your Company Page as well. Once you have collected enough user-generated reviews, you can then place them on your portfolio or company website as testimonials.
To maximize the benefits of LinkedIn for your career you may want to consider upgrading to a pro account. There are a number of advantages such as InMail, job search data, additional usage statistics, and more. We'll get to all those features in another post.
LinkedIn is an exceptional tool for connecting with great business people, but it is not automatic "set and forget". You have to interact. LinkedIn, like other social networks, is about getting in action and connecting with people who share a common interest or goal. Start small. Join a community. Build a network. And enjoy the process of connecting with some amazing business people.