LinkedIn caters to over 175 million professionals worldwide and because it sometimes takes a backseat to Facebook and Twitter, its benefits are often left overlooked and unused.
For starters, here are 10 of the top 20 tricks you can do in order to optimizing your presence in LinkedIn and making the most out of its features:
1 - Customize your LinkedIn URL and own it (Do this now!)
Do away with those wacky usernames needed for other social media accounts. With LinkedIn, the most important aspect is to look professional, so make your URL as simple as a combination of your first and last name. Better be quick on this one! Once someone gets your exact name it will be gone for good!
2 - Add more character to your blog & website link titles
It’s all about customization and injecting a personal touch to your website by changing your links and making it more attention-grabbing. For example, if you have a link to your professional website in your LinkedIn profile, don’t just simply use the default “My Website” anchor text. You can use “Professional Portfolio Blog” instead.
3 - Maximize use of helpful applications
Don’t let your profile look boring and bland and instead, turn it into an interactive site by using certain applications that you can find from the Applications Directory. An example of which is the SlideShare app, which you can use to showcase your portfolio within your profile.
4 - Have a personalized profile badge for your website
Improve your LinkedIn presence and connections by placing a LinkedIn profile badge in your other personal websites or blogs, which visitors can simply click to be directed to your LinkedIn profile.
5 - Use OpenLink to expand your network
There’s no use creating an awesome resume if you don’t’ have enough connections that can help in landing you a job. Using OpenLink can help you get in touch with people who you’re not initially connected with on the first degree. In the spirit of making it easy for people to know you this can be a great option.
6 - Extend the life of your questions
If you were using the LinkedIn Answers feature to gain more information on industry-related topics, maximize its use and the chance for more users to answer your questions by following these easy steps:
The first and foremost use of LinkedIn is to find jobs and the best way to utilize this platform is to transform your profile into a working and current resume by using the Resume Builder tool.
8 - Search for a job using LinkedIn’s Job Board
The next step after creating your resume is to actually start on the job-seeking task using LinkedIn’s Job Board. It’s an easy tool to use because you can find jobs based on the industry or location, and even suggests jobs related to your profile.
9 - Make the most out of LinkedIn Groups
Being a part of more groups allow you to connect to more people, even if you’re not on a first-degree connection with them. Joining more groups will definitely help you in expanding your network.
10 - View and get viewed
You can track those who have viewed your profile by choosing the option to allow others to know that you have viewed their page as well. You can do this by clicking “See what others see when youve viewed their profile.”
These are just some of the tips and tricks that are crucial in helping you land all the advantages of using LinkedIn for your professional career. Want more? Just click through to the 11-20 of the 20 Best Practices for LinkedIn.