It is not an option about whether you need a strong social media presence for your business. While popular social media platforms like Facebook and Twitter can reach big audiences, no one reaches targeted contacts better than LinkedIn.
LinkedIn provides the largest network of business and career-focused users. LinkedIn not only serves as a platform to promote your business; it is also a place to seek advice, share ideas, and become introduced to new contacts.
Develop a Strong Business Community
Creating a LinkedIn company page for your business can allow you to keep track of important contacts met in meetings, at networking events, and at conferences. Instead of having business cards pile up - forgetting who they belonged to or what you spoke about - you can add contacts to your LinkedIn network.
As your LinkedIn network expands, more 2nd and 3rd degree contacts can open up - leading to introductions - that can directly impact your business. The LinkedIn platform is one of the most renowned business social media sites, adding the connections you meet at events will allow you to continue to foster relationships with potential clients and colleagues.
250 Million Potential Employees
Beyond generating leads and keeping track of important contacts, LinkedIn is also a great place to find your future employees. Using your network, you can either search for potential candidates in your industry or talk directly with employment professionals who are masters at using LinkedIn to find just the right candidate.
Also, LinkedIn allows you to keep in touch with candidates that might not be currently right for your company – but could eventually grow into the perfect fit. With over 250 million users, the amount of potential candidates is vast, and you can search LinkedIn’s database using specific filters customized to your needs.
Share Your Strengths and Skills
All the connections you make in LinkedIn are only as good as how well you stay in contact! The news-feed is another tool LinkedIn provides that can help you connect with key people as you share your strengths, ideas, and inspiration. Sharing timely information about your business, and business strategy, in particular, can open up conversations and company awareness.
Other ways to share through LinkedIn includes sharing links to recent blog posts, business updates, and targeted marketing can drive traffic to key sites and create a dialogue with potential users. LinkedIn also allows for videos, articles, and presentations to be posted both on your business’s page and on a news-feed seen by your connections. If you presented at a conference - post your presentation. If you created a promotional video - share it.
LinkedIn provides the space to professionally promote your business and get noticed by people in your industry who share common interests and passions.
Recommend, Respond, Re-post, and Recruit
Once your page is created on LinkedIn, you can build up your company profile. Joining and creating groups, responding to posts by others, and generating interesting content will help your company attract clients, investors, and advisors. Utilizing the “recommendation” feature will legitimize your company and allow others to read through success stories and user cases. The informal, social aspect, of LinkedIn allows users to interact on a more casual level, and provides opportunity for relationships to grow organically.
Create a Vibrant Network While Having A Good Time
LinkedIn is an amazing tool that can bring awareness to your business and generate leads. Use the sharing and posting features - completing your profile - fostering relationships - this will all help you over the long run. But ideas like these are good if we use them. Get into a regular habit of updating, responding, and posting every day. Engage with your growing LinkedIn community. Build up your business’s presence on LinkedIn and begin connecting with a business community larger than what you may imagine.