Previously, in 14 Social Media Strategies NOT to follow in 2014 - Part 1 we examined a few of the myths surrounding how to use social networks for business. Part 2 continues the conversation - let's listen in...
Every social media expert has his or her own best practices and insights. They know how to make social media sing and dance! But the experts today were not experts in 2007 - no matter what they try to tell you. Here are seven more social media myths to watch for.
1. Be on every network, and post as much as possible. "I will smother them with me!"
One of the oldest myths, this serves mainly to irritate your audience. Don't do it. Posting a remarkable piece of content weekly is much more valuable than in-your-face daily fodder. Offer content that has value to your prospects and you will find your clients. If you don't know what they want to see, do a poll and ask them. Polls can be fun.
2. You must post X amount of updates daily. "Think I should tweet exactly 3 times a day - or is it 23?"
There is no set amount of posts or updates that works for every business. Like everyone else, you will have to test the frequency and timing of your posts on your audience to see what resonates. A quality post that appears when most of your audience is online, will usually deliver the best results. Check your insights to find out what type of post works the best on your audience.
3. Engagement is all that matters. "I have 5000 Likes on Facebook. Time to pop the bubbly!"
While it's nice to have as many followers or fans as possible, you only get paid when they buy. Don't let high levels of engagement fool you into forgetting about your end goal, which might be to make more sales, reduce support calls, or increase customer satisfaction.
4. You can't ask people to engage. "I, uh...will you, uh. Oh, boy. Ummmm..."
Some people feel that it is too forward to ask people to take action on social media platforms, but research has shown that a simple "please share" delivers up to four times more shares or re-tweets. The person is already reading your content, so there's nothing wrong with asking them to share it if they like it.
5. Don't be too personal. "Just the facts, Jack. And no smiling neither."
A social media account gives prospects a glimpse into the personality of a business owner. That is what people often notice and fall in love with about a brand. It is what makes your brand more approachable and easier to connect to. Feel free to offer unique perspectives, opinions or insights, and you will notice that people will engage more. Most importantly, if they are looking for someone who offers your services or products, you will be foremost in their minds.
6. Social media can't be measured. "It is sure weird that profits increased as our social media ramped up over the last 4 years. Coincidence - nothing more."
What do you wish to achieve with your social media strategy? Do you need a certain amount of leads? Do you want to reduce support calls? Tailor your social media strategy with those goals in mind, and assess your results monthly. Every 3 months, re-assess and implement changes. Just like a sales pipeline - social media can lead your prospects through the educational stages to a point where they are ready to buy.
7. Prediction for 2014 - Social Media Collapses! "It's not here to stay. Is it?"
Yes, fortunately, social media - at least in some form - is here for good. And, for those of us who love to connect with like-minded, client-focused business people, that is great news.
Back before the 'net there were the "big guys" then everyone else. Stalwarts like IBM and Goodyear dominated the scene, but now - with social everything - it doesn't matter if you are a company of 1 or 100,000. You can build a following. But success on social networks won't happen overnight. While lots of content and back links will put you in front of many eye balls, it's not going to deliver the results you want unless the content you deliver is of value. Don't worry about remarkable - that is too lofty a goal. Go for useful. That's what your audience really wants.